The Woman Behind Treÿsta: Simran Sethi on Honesty, Grit, and Growth

In Dubai's fast paced and highly competitive property market, trust is not something that comes easily, and it is even harder to keep once you have it. Simran Sethi, Partner at Treÿsta Real Estate, has spent her career proving that honesty and genuine care can still win out in an industry often driven by quick commissions. Her path, which took her from Canada all the way to Dubai and from marketing work to overseeing multimillion dirham deals, is really a story about patience, resilience, and steady growth.